HeadsUp Entertainment and High Heels Poker Tour Sign Marketing Agreement; New Partners to Build and Host 7 Major Events for 2012
LAS VEGAS, NV Jan. 4, 2012 --
GLOBE NEWSWIRE
HeadsUp Entertainment International Inc. (HDUP.PK) operators of the Canadian Poker Tour, Canadian Poker Player Magazine and PokerKing.com (Canada) have partnered with High Heels Poker Tour to promote a series of ladies events through 2012.
High Heels Poker Tour, one of four boutique companies held by Empire Industries, will promote and host ladies poker tournament events at a number of the major HeadsUp tournament venues across Canada and the U.S. The partnership is designed to promote well structured events for the female marketplace, building on the successes of both brands and coming together to reintroduce a television model.
Dates and locations for the events will be announced soon with complete information coming to www.highheelspokertour.com and www.canadianpokertour.tv.
About Empire Industries
Empire Industries, boasts four of the best known and well-received boutique companies in women's poker. High Heels Poker Tour, PMS PokerWear, High Heels Poker Tour Academy and Peace, Love and Poker Parties which take advantage of the specificity of each business with a new approach that seeks to expand the gaming market and create the largest female-owned conglomerate in the poker industry. The HHPT wants to provide the best competitive environment where women can explore, develop, and continue growing and learning. For more information about Empire Industries or HHPT please visit the company's website: www.highheelspokertour.com
About HeadsUp Entertainment International Inc.
HeadsUp Entertainment International Inc. is a global media and entertainment company engaged in the creation of branded entertainment through the development, production and marketing of televised programming based on poker and other entertainment themes. For more information see the Company's website www.headsupentertainment.com.
COCONUT CREEK, FL, September 08, 2011 --
24-7 PressRelease
Empire Industries Announces Merger of Leading Women's Poker Brands
Empire Industries announces the merger of High Heels Poker Tour, PMS PokerWear, High Heels Poker Tour Academy and Peace, Love and Poker Parties under its corporate umbrella.
A trailblazer in the multi-million dollar U.S. poker industry, companies held by Empire Industries are the best known and well-received names in the women's poker market.
"Women are the fastest growing demographic in poker right now," said Lauren Failla, co-founder and CEO of Empire Industries. "With 60 million players in the U.S. alone we make up a portion which is growing day by day. Part of my job is to bring women's poker to the next level."
Re-defining the art of poker in a male dominated world requires some game-changing measures. These four boutique companies take advantage of the specificity of each business with a new approach that seeks to expand the gaming market and create the largest female-owned conglomerate in the poker industry.
Co-founder and President of Empire Industries, Robin McCarty stated, "We have a responsibility to anticipate what women want and need, and we must constantly reinvent the game. Today more than ever, I think women demand to be active participants seated at the high stakes table instead of being passive outsiders."
Profound changes are being made in women's poker in terms of what is being covered, how it's being covered and how audiences want to consume it. Whether you're a poker novice or a self-proclaimed "expert" the companies of Empire Industries give women a day-one advantage.
In the past four years, High Heels Poker Tour has made strides in the poker community booking over 100 events and furthering its mission to promote women-owned businesses.
"My feeling is that we know who the top ranked female poker players are but we don't know about the women who are making strides but just don't have the means or opportunity to get their names out there," says Failla. "That has been one of our missions, to promote women and the women who play poker."
With its progressive voice, Empire Industries has the opportunity to be a truly vital source for a new breed of savvy, intelligent players and business women as Robin states, "I'm extremely energized and inspired that our concept will establish Empire Industries as a more significant and influential voice in the poker and gaming arena."
About High Heels Poker Tour
Lauren Failla started HHPT on the East coast in 2007 as a link for ladies who want to change the ever growing world of poker by empowering women who want to become champions. HHPT provides the best competitive environment where women can explore, develop and continue growing and learning top strategies and their "A" game. Women in poker are quickly becoming a force to be reckoned with and the High Heels Poker Tour is a part of that phenomenon.
About PMS PokerWear
Founded in 2008 by Robin McCarty, PMS PokerWear was originally founded as the largest apparel company for the female poker player but has evolved into a company that offers many different designs for the poker playing family. The successful brand of unique apparel was born from a love for poker and the women who are passionate about the game.
About High Heels Poker Tour Academy
Designed to offer women with all levels of skills an opportunity to learn from the best female pros in the industry, High Heels Poker Tour Academy, focuses on lab based learning, where players can experience true live hand by hand instruction and benefit from personal interaction in an intimate environment.
About Peace, Love and Poker Parties
The most exciting "at home party" concept in existence. With 60 million in the United States playing poker, recreational card games are a fun outlet for friends to get together.
Empire Industries, established in 2011, boasts four of the best known and well-received boutique companies in women's poker. High Heels Poker Tour, PMS PokerWear, High Heels Poker Tour Academy and Peace, Love and Poker Parties take advantage of the specificity of each business with a new approach that seeks to expand the gaming market and create the largest female-owned conglomerate in the poker industry.
